Does your marketing strategy consist of "throwing things at the wall and hoping they stick?"
Businesses need more leads and sales to survive. So, how do you get more leads and sales? With an effective marketing strategy. Wait, how do you create an effective marketing strategy?
With a focused, strong brand and positioning.
A lot of businesses go straight to "marketing". But, what is marketing without a strong identity of who you are and what you represent? Who are you targeting? What's the problem you're solving? How do you stand out from the rest of the "noise" out there?
In this course, you'll learn to define what your brand is and what it isn't. You'll learn how emotion plays a huge role in building loyalty while also developing your target audience. Then, we'll tackle how to position your business or organization in a way that differentiates you and helps you stand out from the crowd.
What is branding?
What are your brand criteria?
What do other people think about your brand?
What's your "why"?
What is a persona?
How can you better understand your audience so you can solve their problem?
What questions should you be asking?
Develop your core mission, vision, and values.
Understand what makes you different.
Gain more clarity and focus when it comes to your business.
"We needed to simplify and clarify the story that we share to the world. Skot understands what it's like to run and operate a small business. His approach is hands-on, understanding, and creative. He will educate and guide you throughout the whole process! I now have more direction and a clearer vision."
It's much more than that. Take the time to build one of the most important assets of your business. Building a strong brand leads to more trust, which leads to more sales.
I understand both.
Together, they can create a brand that builds more trust and get that brand out to the world!
I've heard a lot of people say their past marketing agencies don't listen to them or have their best interests in mind.
That's not good.
This course was built based on feedback from several small businesses and organizations that have shared with me what they need.
Over two hours of video instruction divided up into 22 different videos on how to identify your brand, develop your target audience, and clarify your positioning. All worksheets and exercises are included and you'll be able to review the content at your own pace.
How does emotional branding play a role in building brand loyalty? I'll tell you in this module. I'll also outline the steps you MUST follow in order to reach what I like to call "brand heaven". When you're done with this module, you'll have an idea of what your brand is about and what others think about you.
You may have a gut feeling of who your target audience is, but what if we could really nail down how they think, what their goals are, and figure out how we can solve their problems? I'll give you the easy-to-follow template for truly identifying who your target audience is.
Your elevator pitch should be clear and peak the interest of the person you're speaking with. In this short module, I'll give you the perfect formula to build an impactful pitch.
A lot of business have no positioning, or weak positioning. In this module, we'll walk through some exercises to develop your core positioning and set you apart from the competition.
Don't be better. Be different.
In this final module, we'll take the work we've done in the previous modules and build our brand positioning.
I absolutely can't stand when I buy something and feel like I've wasted my money. That's why, if you absolutely hate this course, I'll refund every penny. I only ask that you prove to me you've developed everything in the course and implemented it into your marketing tactics. If, after 3 months you see zero results, I'll refund it all. You have nothing to lose.